One of 2 UX/UI designers on a mid-size startup spanning Singapore, New Zealand, and Kenya, working alongside an outsourced dev team of 10–15 across 2-week sprints. Design scope spanned web, mobile, tablet, and internal tools. Used Claude AI daily for research synthesis and concept exploration.

• Designed the planting mobile app, letting individual planters and landowners register trees and track growth and health over time.
• Led the design of the admin dashboard web app used to monitor and manage the user and tree database, closing a visibility gap that had been slowing operational decisions.
• Co-designed a tablet field app for technicians and scientists logging soil, water, and air-quality samples ahead of mass planting.
• Designed a public website surfacing tree data and leaderboards, shared with local government stakeholders.
• Identified a key user pain point and redesigned the tree-planting flow, cutting task completion time by 50% and achieving 100% satisfaction in user testing.
• Co-led the cross-platform design system and brand visual standards, building reusable components that cut duplicated design effort as the product line grew.
• Every feature and workflow fix shipped in sprint reached 95% adoption across teams and testers, backed by user research that caught adoption barriers before release.
• Designed pitch decks and investor-facing materials used directly by leadership in funding conversations, alongside core product design, during the company's funding round.